For three seasons now, local retailer Sportsmart has partnered with Helping Hoops to present the Three Point Community Sponsorship. The campaign sees Sportsmart donate $40 to Helping Hoops for every three-pointer made by Melbourne United during the NBL seasons, and the 2016-17 campaign saw 264 threes hit the bottom of the net and $10,560 raised in total. This figure now brings the total raised for the Three Point Community Sponsorship to over $30,000. To put this into meaningful context, $30,000 allows a child to attend one Helping Hoops session 6,000 times, or allows us to put on over 193 Helping Hoops sessions free of charge for the community.
As a charity that does not charge for the service we provide, Helping Hoops must constantly look to campaigns and initiatives such as the Three Point Community Sponsorship to help us continue the relationships we have built with underprivileged children, and help fulfil the promises we have made to be there on a weekly basis. These promises are incredibly important when considering the volatile nature of the home lives of many participating in Helping Hoops.
Sportsmart are truly a fantastic supporter of grassroots sport, and their ongoing commitment to Helping Hoops shows their focus on community and helping break down the barriers that prevent many disadvantaged Australian children from accessing sport.
Discussions are underway on how we can revamp the sponsorship in 2017-18 and we look forward to sharing our ideas soon.
