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New NBL branding launched with the help of Helping Hoops kids

By 05/08/2015News

The NBL is now the “new NBL,” after the league’s rebrand was launched this morning in Melbourne. The rebrand, which features a simple and bold corporate identity with strong colours, was launched with the help of a select group of children from Helping Hoops, along with volunteers and Executive Director, Adam McKay.

Helping Hoops has been a charity partner of Melbourne United (formerly Melbourne Tigers) for a number of years, but has not had an opportunity to engage with the NBL until recently. The inclusion of Helping Hoops in today’s event is symbolic as it shows the NBL’s commitment to building strong relationships with community groups. League officials have emphasised the need for clubs and the NBL itself to cultivate such relationships, and have suggested data collected from clubs has shows a direct correlation between community involvement and club success.

Children enjoyed the opportunity to meet players and receive autographs, as well as watch the media conference and be one of the first to see the new-look NBL. Although it was agreed the new NBL logo colour scheme was already fantastic, the Helping Hoops crew made their own amendments by colouring some provided copies. A competition was held to see which colour concept was the best, with NBL players David Barlow, Tommy Garlepp, Lucas Walker and Todd Blanchfield on judging duties.

We are looking forward to a relevant and thriving NBL. A stronger connection between Helping Hoops and the league will only mean great accessibility and interaction with Helping Hoops participants. Exciting times are ahead for basketball in Australia.

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